Since I am “recovering” data scientist, I thought that once in awhile, it would be good deviate from my more management consulting articles and eyeball the bigdata landscape to see if something interesting has happened.
What!?! It seems like you cannot read an article without encountering yet another treatise on bigdata or at the very least, descriptions of the “internet of things.”
That’s true, but if you look under the hood, the most important benefits of the bigdata revolution have really been on two fronts. First, recent bigdata technologies have decreased the cost of analytics and this makes analytics more easily available to smaller companies. Second, the bigadata bandwagon has increased awareness that analytics are needed to run the business. Large companies could long afford the investments in analytics which made corporate size an important competitive attribute. The benefits from analytics should not lead to a blanket and unthoughtful endorsement of analytics. Not every business process, product or channel needs overwhelming analytics. You want, however, analytics to be part of the standard toolkit for managing the value chain process and decision making.
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